haku: @indexterm Quantitative techniques / yhteensä: 178
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| Tekijä: | Mahmoud, E. Rice, G. |
| Otsikko: | Use of analytical techniques in international marketing |
| Lehti: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 7-13 |
| Asiasana: | MARKETING RESEARCH METHODOLOGY QUANTITATIVE TECHNIQUES |
| Kieli: | eng |
| Tiivistelmä: | A definition of analytical techniques as qualitative or quantitative systematic methodologies, used as decision tools. Research on analytical techniques. Use of analytical techniques in practice. Difficulties in applying them. A review of literature on the issue and the further directions. A Table outlines analytical techniques for different international marketing decisions. |
SCIMA