haku: @indexterm Information systems / yhteensä: 1796
viite: 6 / 1796
| Tekijä: | Chatzipanagiotou, K. C. Coritos, C. D. |
| Otsikko: | A suggested typology of Greek upscale hotels based on their MrkIS |
| Lehti: | European Journal of Marketing
2010 : VOL 44:11/12, p. 1576-1611 |
| Asiasana: | hotel and catering industry marketing systems information systems Greece |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the article is to offer a typology for hotels based on their marketing information systems configurations. A study is conducted to investigate important factors affecting the effectiveness of MrkIS and the adoption of specific marketing applications. Data is collected from 254 high-end hotels in Greece, and construed through cluster analysis, where clusters were defined by the use of the hotels' marketing applications. Three types of hotels are identified: transactional-oriented, sales-oriented and market-oriented. The study provides ideas for hotel managers of how to analyze the possible benefits of their marketing information systems. |
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