haku: @author Roth, K. / yhteensä: 18
viite: 12 / 18
| Tekijä: | Morrison, A. J. Roth, K. |
| Otsikko: | A taxonomy of business-level strategies in global industries |
| Lehti: | Strategic Management Journal
1992 : SEP, VOL. 13:6, p.399-418 |
| Asiasana: | INTERNATIONAL BUSINESS STRATEGY INDUSTRIES COMPANY PERFORMANCE COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | A taxonomy of business-level strategies in global industries is presented. Empirical data suggest that there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi-global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well. Three key streams of theory influencing the accumulation of knowledge of competition in global industries are identified. The results suggest that internationalization and competitive positioning strategy types are not mutually exclusive but essential components that every business must specify in developing an overall strategy. Several directions for future research are considered. |
SCIMA