haku: @author Herbig, P. / yhteensä: 18
viite: 10 / 18
| Tekijä: | Herbig, P. Palumbo, F. |
| Otsikko: | Japanese consumer protection |
| Lehti: | Journal of Consumer Marketing
1994 : VOL. 11:1, p. 5-14 |
| Asiasana: | JAPAN CONSUMER PROTECTION MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This article provides us with a rare opportunity to get a better understanding of the consumer protection laws and entitlements in Japan; how the disfranchisement of the Japanese consumer evolved; and projects future directions for the Japanese consumer movement. Japanese consumers demand high quality, durable products with a very high level of service. This article examines how the world's most demanding consumers are one of the world's least protected. |
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