haku: @author Herbig, P. / yhteensä: 18
viite: 9 / 18
| Tekijä: | Gulbro, R. Herbig, P. |
| Otsikko: | Cross-cultural negotiation behavioural differences: domestic-focused versus worldwide-oriented firms |
| Lehti: | Cross Cultural Management
1995 : VOL. 2:3, p. 3-14 |
| Asiasana: | MANAGEMENT MARKETING ORGANIZATIONAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | In this age of the global economy, cross-cultural negotiation is becoming an increasingly important part of the management and marketing process for nearly every firm. Compares the cross-cultural negotiation behaviour and differences in the perceived processes between those firms which consider themselves North American-focused and those firms which report a worldwide or international outlook. Proposes several hypotheses, reports significant differences between the two groups and provides analysis. |
SCIMA