haku: @author Morris, M. / yhteensä: 18
viite: 9 / 18
| Tekijä: | Morris, M. Lewis, P. |
| Otsikko: | The determinants of entrepreneurial activity: implications for marketing |
| Lehti: | European Journal of Marketing
1995 : VOL. 29:7, p. 31-48 |
| Asiasana: | ENTREPRENEURSHIP INNOVATION MARKETING RISK |
| Kieli: | eng |
| Tiivistelmä: | This article examines the interface of entrepreneurship and marketing. Entrepreneurship is defined here as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. The article argues that entrepreneurship is an environmentally-driven phenomenon and that the environmental determinants of entrepreneurship can be categorized into three groups: infrastructure, turbulence and personal life experiences. |
SCIMA