haku: @author Morris, M. / yhteensä: 18
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| Tekijä: | Morris, M. Ogan, C. |
| Otsikko: | The internet as mass medium |
| Lehti: | Journal of Communication
1996 : WINTER, VOL. 46:1, P. 39-50 |
| Asiasana: | COMMUNICATION NETWORKS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The Internet has become impossible to ignore in the past two years. Even people who do not own a computer and have np opportunity to "surf the net" could not have missed the news stories about the internet, many of which speculate about its effects on the ever-increasing number of people who are on line. Why, then, have communications researchers, historically concerned with exploring the effects of mass media, nearly ignored the Internet? This paper proposes a conceptualization of the internet as a mass medium. |
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