haku: @author Evans, J. / yhteensä: 18
viite: 10 / 18
| Tekijä: | Evans, J. |
| Otsikko: | Creativity in OR/MS: creativity-enhancing strategies |
| Lehti: | Interfaces
1996 : MAY-JUN, VOL. 26:3, p. 107-122 |
| Asiasana: | OPERATIONAL RESEARCH CREATIVITY STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Managers have recognized the strategic importance of quality in current competitive markets. With no universally accepted definition of quality, managers , customers, and researchers communicate with difficulty. The authors describe and organize sets of quality definitions into a continuum, illustrating the relationships between definitions. They describe the impact of each of these descriptions upon the attainment of a sustainable competitive advantage for the firm. The quality definition continuum can serve as the basis for understanding some principles of total quality management implementation. |
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