haku: @author Grewal, D. / yhteensä: 18
viite: 12 / 18
Tekijä: | Stone-Romero, E. Stone, D. Grewal, D. |
Otsikko: | Development of a multidimensional measure of perceived product quality |
Lehti: | Journal of Quality Management
1996 : VOL. 2:1, p. 87-112 |
Asiasana: | QUALITY MANAGEMENT DEVELOPMENT |
Kieli: | eng |
Tiivistelmä: | A measure of perceived product quality was developed that had scales for measuring four general dimensions of quality, i e. flawlessness, durability, appearance, and distinctiveness. Results of two studies showed support for the reliability and validity of the PPQM. Results of analyses of data from the amin, experimental study showed that: the PPQM scales had fairly high levels of internal consistency; manipulations of several attributes of products led to expected changes in the responses to PPQM scales. |
SCIMA