haku: @author Bhattacharya, S. / yhteensä: 18
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| Tekijä: | Bhattacharya, S. Krishnan, V. Mahajan, V. |
| Otsikko: | Managing new product definition in highly dynamic environments. |
| Lehti: | Management Science
1998 : NOV, VOL. 44:11:2:2, p. S50-S64 |
| Asiasana: | New products Product development High technology Management research |
| Kieli: | eng |
| Tiivistelmä: | Based on the the earlier study of NPD in the high technology industry, the authors present a model of an approach called real-time definition, in which a firm adapts its product definition process to the market and competitive environment. Uncertainty in the product definition is resolved through frequent, repeated intertactions with customers and using a flexible development process. Effects on competition on a firm's definition approach are also examined, and implications for managers of a NPD process are presented using a conceptual framework. |
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