haku: @author Grewal, D. / yhteensä: 18
viite: 8 / 18
| Tekijä: | Grewal, D. |
| Otsikko: | The effects of store name, brand name and price discounts on consumers' evaluations and purchase intentions |
| Lehti: | Journal of Retailing
1998 : FALL, VOL. 74:3, p. 331-352 |
| Asiasana: | RETAILING CONSUMER RESEARCH BRAND NAMES |
| Kieli: | eng |
| Tiivistelmä: | This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer knowledge and prior ownership on the proposed relationships in the model are also explored. A store's perceived image is influenced by the store name and the quality of merchandise it carries. |
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