haku: @author Staelin, R. / yhteensä: 18
viite: 5 / 18
| Tekijä: | Kim, S. Staelin, R. |
| Otsikko: | Manufacturer allowances and retailer pass-through rates in a competitive environment |
| Lehti: | Marketing Science
1999 : VOL. 18:1, p. 59-76 |
| Asiasana: | MANUFACTURING COMPETITION ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | A commonly held belief has grocery and mass merchandise retailers gaining power relative to the upstream consumer package goods manufacturers. One of the major justifications for this belief is that manufacturers are now giving retailers more side payments such as trade allowances, slotting allowances, etc. However, a number of researchers have shown that these concessions have not translated into increased profit for the retailer relative to the manufacturer. |
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