haku: @author Grewal, D. / yhteensä: 18
viite: 7 / 18
| Tekijä: | Grewal, D. Compeau, L. |
| Otsikko: | Pricing and public policy: a research agenda and an overview of the special issue |
| Lehti: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 3-10 |
| Asiasana: | PUBLIC POLICY MARKETING PRICING |
| Kieli: | eng |
| Tiivistelmä: | The core element of a free-market economy is price competition. When firms engage in pricing behaviors such as price collusion, price fixing, deceptive price advertising, predatory pricing, resale price maintenance, price confusion, and price discrimination, the pricing practices of firms have an enormous impact on public welfare. It is not surprising then that a great deal of government legislation and judicial decisions focuses on the pricing behavior of firms. |
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