haku: @author Staelin, R. / yhteensä: 18
viite: 4 / 18
| Tekijä: | Staelin, R. |
| Otsikko: | Introduction to the special issue on managerial decision making |
| Lehti: | Marketing Science
1999 : VOL. 18:3, p. 3, p. 195 |
| Asiasana: | Decision making Marketing management Marketing research |
| Kieli: | eng |
| Tiivistelmä: | The author introduces this issue and states that it is all about managerial decision making, i.e., how managers go about making decisions and how these decisions can be improved via good marketing analyses. |
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