haku: @author Grewal, D. / yhteensä: 18
viite: 6 / 18
Tekijä: | Levy, M. Grewal, D. |
Otsikko: | Guest editors´overview of the issue: supply chain management in a networked economy |
Lehti: | Journal of Retailing
2000 : WINTER, VOL. 76:4, p. 415-429 |
Asiasana: | Distribution Networks Retailing |
Kieli: | eng |
Tiivistelmä: | Why a special issue of Journal of Retailing on Supply Chain Management? The first, and probably the most obvious reason is that the retailer and its customer are at the end of the supply chain. In fact, several recent initiatives in industry have expanded the traditional boundaries of logistics to include consumer data collected by retailers and shared with key vendors. |
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