haku: @author Nohria, N. / yhteensä: 18
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| Tekijä: | Maletz, M. C. Nohria, N. |
| Otsikko: | Managing in the Whitespace |
| Lehti: | Harvard Business Review
2001 : FEB, VOL. 79:2, p. 102-111 |
| Asiasana: | MANAGEMENT PROJECTS COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | With help from a team of ethnographers and senior organization specialists, the authors conducted a unique research project that attempted to fill the gaps. Their project focused on whitespace: the large but mostly unoccupied territory in every company where rules are vague, authority is fuzzy, budgets are nonexistent and strategy is unclear. Using examples from the financial services, computer, and e-commerce industries, the authors explain when it's imperative to operate in the whitespace - and when it's wiser to stay in the traditional blackspace. Finally, they examine the ultimate issue for any successful whitespace project: should it be moved into the blackspace, kept in the whitespace indefinitely - or, despite its apparent success, killed off? |
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