haku: @author Weiss, A. / yhteensä: 18
viite: 10 / 18
| Tekijä: | Weiss, A. |
| Otsikko: | Innovative risk taking |
| Lehti: | Personnel Journal
1988 : OCT, VOL. 67:10, p.35-40 |
| Asiasana: | INNOVATION RISK MANAGEMENT MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Innovation has to be linked to a market driven mentality, tied in with customer needs. Studied are programs in large and small organizations to stimulate innovation. There are two primary factors: a repeatable business practice was enforced that involved a consistent process and philosophy of innovation; a pragmatic guiding focus accented market need. There is a process to innovation that makes it a learnable and repeatable skill. Most organizations studied possess the components, but not all are able to systematically support and exploit them. |
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