haku: @indexterm entry conditions / yhteensä: 180
viite: 105 / 180
| Tekijä: | Srinivasan, K. |
| Otsikko: | Multiple market entry, cost signalling and entry deterrence. |
| Lehti: | Management Science
1991 : DEC, VOL. 37:12, p. 1539-1555 |
| Asiasana: | ENTRY CONDITIONS INFORMATION ECONOMICS PRODUCTION COSTS PRICE POLICY |
| Kieli: | eng |
| Tiivistelmä: | A low-cost incumbent may limit price to informatively signal his cost to an uncertain potential entrant, and deter entry therefore. The Milgrom and Roberts model to an incumbent who is operating in multiple, unrelated markets and who is facing entry threat is extended, by investigating the strategic pricing behaviour. It is demonstrated that the low-cost incumbent's ability to separate from a ghost high-cost type is enhanced when he combines his signalling effort across markets, instead of independent signalling in each market. The low-cost incumbent may enter unprofitable markets but exit after credible separation. |
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