haku: @indexterm entry conditions / yhteensä: 180
viite: 75 / 180
| Tekijä: | Moseley, D. |
| Otsikko: | Information needs for market entry |
| Lehti: | Journal of the Market Research Society
1996 : VOL. 38:1, p. 13-18 |
| Asiasana: | RESEARCH INFORMATION ENTRY CONDITIONS |
| Kieli: | eng |
| Tiivistelmä: | This paper is a practical guide to the stages of brand market entry in overseas countries. It is written for the smaller exporter showing how to write an effective entry market stratgey without the budgets of multinational companies. The first stages are basically desk research. The penultimate stage is to go to the country to build an understanding from bottom-up of the market to marry with the top-down analysis of stages 1 and 2. The author concludes that understanding the rules and opportunities can be clearly understood, but no amount of studies can substitute for the basic steps of observing, breathing and thinking the market. |
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