haku: @indexterm entry conditions / yhteensä: 180
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| Tekijä: | Bruche, G. |
| Otsikko: | Umfelddynamik, Markteintrittsformen und Markteintrittszeit- punkt in der Chinastrategie - Das Fallbeispiel der multi- nationalen Pharmaunternehmen |
| Lehti: | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
1998 : VOL. 50:1, p. 68-91 |
| Asiasana: | PHARMACEUTICAL INDUSTRY MARKETS ENTRY CONDITIONS CHINA |
| Kieli: | ger |
| Tiivistelmä: | Based on a description of the rapid and 'turbulent' changes of the Chinese pharma environment the article analyses the entry of the multinational pharmaceutical industry into the Chinese pharma market in the period 1980-1996. It proposes that the entry process will by and large be completed by the year 2000. Two key aspects of the entry process are investi- gated in depth: the mode and the timing of entry. Entry modes include the export-oriented entry in two stages, 'partnership-joint ventures' and joint ventures with domi- nant foreign ownership. Apart from general environment changes firm preferences, different risk taking behaviour, host-country restrictions and varying bargaining power of the Chinese authorities are identified as key determinants for the eventual emergence of af particular mode. |
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