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| Tekijä: | Hunt, K.A. Bashaw, R.E. |
| Otsikko: | On recontextualising sales resistance: a defense of information-processing based classifications |
| Lehti: | Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 645-650 |
| Asiasana: | DATA MANAGEMENT SALES |
| Vapaa asiasana: | RESISTANCE |
| Kieli: | eng |
| Tiivistelmä: | In their response to Hunt and Bashaw's article Clark and Pinch argue the classification of sales resistance developed by Hunt and Bashaw "may not always have analytical salience or be prescriptively useful". In this article, Hunt and Bashaw carefully scrutinize both perspectives so that the verisimilitude of each perspective may be determined. |
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