haku: @indexterm entry conditions / yhteensä: 180
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| Tekijä: | Rafii, F. Kampas, P.J. |
| Otsikko: | How to identify your enemies before they destroy you |
| Lehti: | Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123 |
| Asiasana: | Marketing Positioning Entry conditions Innovation Strategic management Competitive advantage Decision making Case studies USA |
| Vapaa asiasana: | Market entry |
| Kieli: | eng |
| Tiivistelmä: | When trying to anticipate competitive threats, managers often have trouble distinguishing signal from noise. This tool can help. Included are test cases and/or information on Sony vs. Microsoft, Dell vs. Compaq, and Intel. |
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