haku: @indexterm entry conditions / yhteensä: 180
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| Tekijä: | Klemperer, P. |
| Otsikko: | Entry deterrence in markets with consumer switching costs. |
| Lehti: | Economic Journal
1987 : VOL. 97 CONFERENCE PAPERS SUPPL. , p. 99-117 |
| Asiasana: | ENTRY CONDITIONS MARKET STRUCTURE FIRM (THEORY OF) CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Consumer switching costs can explain the phenomenon of limit pricing: an incumbent monopolist may charge lower prices than would a monopolist unthreatened by entry,in order to persuade more customers to "buy in" to its product and so deter entry. A similar logic can also lead an incumbent faced by certain entry to limit price and over-invest in its pre-entry customer base because of the strategic advantage that this confers in post-entry competition. |
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