haku: @indexterm entry conditions / yhteensä: 180
viite: 125 / 180
| Tekijä: | Erramilli, M. K. Rao, C. P. |
| Otsikko: | choice of foreign market entry modes by service firms: role of market knowledge |
| Lehti: | Management International Review
1990 : VOL. 30:2, p. 135-150 |
| Asiasana: | MARKETING INFORMATION ENTRY CONDITIONS SERVICE MARKETING INTERNATIONAL MARKETING ORGANIZATIONAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | It is shown how firms in the service sector enter foreign markets, and how this entry behavior varies across different types of service firms and entry situations. Some hypotheses are developed concerning entry mode choice and these are empirically tested. The variation is explained, principally in terms of the behavioural theory approach , which highlights the impact of "market knowledge" on international business decisions. The pertinent literature is reviewed. A conceptual framework is described. The results of the test of two hypotheses are analyzed. The results show that when service firms possess greater knowledge of their markets, they tend to be more aggressive in their entry mode choice. |
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