haku: @indexterm PORTUGAL / yhteensä: 183
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Tekijä:Lages, L. F.
Montgomery, D. B.
Otsikko:The relationship between export assistance and performance improvement in Portuguese export ventures: an empirical test of the mediating role of pricing strategy adaptation
Lehti:European Journal of Marketing
2005 : VOL. 39:7/8, p. 755-784
Asiasana:exports
pricing
Portugal
Kieli:eng
Tiivistelmä:The purpose of this paper is to analyse how pricing strategy adaptation to the foreign markets mediates the relationship between annual export performance improvement and export assistance. Findings show that the effects of export assistance on annual export performance improvement are not significant. Export assistance has a direct positive effect on performance but a negative indirect effect is found through export pricing strategy adaptation.
SCIMA tietueen numero: 262568
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