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Tekijä:Fernandes, A.A. (et al.)
Otsikko:Structured methods of new product development and creativity management: A teaching experience
Lehti:Creativity and innovation management
2009 : SEP, VOL. 18:3, p. 160-175
Asiasana:new products
product development
creativity
management
education
universities
students
projects
case studies
Portugal
Kieli:eng
Tiivistelmä:An effective way to improve the ideation process can be achieved by using structured methods for managing business innovation. Teaching structured methods is an efficient way to enhance the innovative capabilities of companies and to develop creative products for the marketplace. This paper reviews structured models of innovation and product development. An approach is presented based on several MSc student projects. Described four case studies deal with a pressure cooker, a hip car, a product for the elderly, and an entertainer child seat.
SCIMA tietueen numero: 274462
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