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| Tekijä: | Sirgy, M. J. Lee, D. |
| Otsikko: | Well-being marketing: An ethical business philosophy for consumer goods firms |
| Lehti: | Journal of Business Ethics
2008 : FEB II, VOL. 77:4, p. 377-403 |
| Asiasana: | marketing consumer protection ethics social responsibility |
| Kieli: | eng |
| Tiivistelmä: | This article uses the context of the concept of consumer well-being to develop a philosophy of well-being marketing. Well-being marketing is based the ethics of duty. In comparison with traditional marketing concepts, well-being marketing is superior to transact-oriented approach and an ethical extension of relationship marketing. The paper gives implementation suggestion for different types of marketing decisions. |
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