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| Tekijä: | Briggins, A. |
| Otsikko: | When barter is better (Absatzstrategie) |
| Lehti: | Management Review
1996 : FEB, VOL. 85:2, p. 58-60 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Whether the problem is excess inventory, vacant office space or limited distribution, companies across the globe are gravitating toward corporate barter as a flexible solution and alternative marketing tool. |
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