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| Tekijä: | Anterasian, C. Graham, J. L. Money, R. B. |
| Otsikko: | Are USA managers superstitious about market share? |
| Lehti: | Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 67-77 |
| Asiasana: | |
| Vapaa asiasana: | BETRIEBSERFOLG, MARKTANTEIL, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Does the strategy of linking market share to profits really work? The authors argue that there is simply no causal relationship between market share and profits. They provide evidence from two studies. In the first case, companies that maintained stable operations were more profitable than those that maintained stable market shares. In the latter, Japanese companies in a wide variety of industries had more stable operations than comparable USA firms. |
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