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| Tekijä: | Johnson, M. |
| Otsikko: | Untapped Latin America (Auslandsinvestition) |
| Lehti: | Management Review
1996 : JUL, VOL. 85:7, p. 31-34 |
| Asiasana: | |
| Vapaa asiasana: | LATEINAMERIKA, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Investors in Latin America need to be patient, openminded and willing to learn. Doing business will vary quite a lot from doing business in the home country. Be prepared to acquire a whole new set of problems and skills. |
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