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| Tekijä: | Lynch, A. F. |
| Otsikko: | In search of global markets |
| Lehti: | Strategy and Leadership
1996 : NOV-DEC, VOL. 24:6, p. 40-41 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | The global marketplace is a reality. Every business, whether or not it consciously chooses to participate, is affected today to globalization and will be even more greatly affected in the future. Yes, there are risks in active involvement, but the greater risk comes from ignoring the trend and failing to see the opportunities global markets present. Strategic planning is a way of minimizing the risk and optimizing the benefit. |
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