haku: @freeterm Marketingstrategie / yhteensä: 185
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Tekijä:Toime, E.
Otsikko:New Zealand Post: creating a benchmark organization
Lehti:Long Range Planning
1997 : FEB, VOL. 30:1, p. 11-20
Asiasana:
Vapaa asiasana:POST, ORGANISATIONSWANDEL,
UNTERNEHMENSSTRATEGIE,
MARKETINGSTRATEGIE
Kieli:eng
Tiivistelmä:The view of New Zealand Post as large, cumbersome, lumbering and slow to turn is a common one given to perceived monopolies. The story of the turnaround of a loss making government department into New Zealand's company of the year is the subject of this article. Today the business is very profitable and enjoys good growth. Its people are committed to its long-term success. Public and community support is strong, and in 1995 letter mail prices were reduced by almost 12 percent.
SCIMA tietueen numero: 166134
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