haku: @indexterm marketing channels / yhteensä: 185
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| Tekijä: | Greenyer, A. |
| Otsikko: | How to use existing channels to target customers |
| Lehti: | Admap
2004 : VOL. 39:11, p. 40-42 |
| Asiasana: | Advertising Communication Customer relationship management (CRM) Marketing channels |
| Kieli: | eng |
| Tiivistelmä: | The paper argues that marketing communications should be directed more to existing customers, using existing contact channels. |
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