haku: @indexterm marketing channels / yhteensä: 185
viite: 18 / 185
| Tekijä: | Tuominen, M. Hyvönen, S. |
| Otsikko: | Organizational innovation capability: a driver for competitive superiority in marketing channels |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2004 : JUL, VOL. 14:3, p. 277-293 |
| Asiasana: | Marketing channels Management Innovation Models |
| Kieli: | eng |
| Tiivistelmä: | This article presents an environment-strategy-value contingency model with which the relationship btw. managerial and technological innovations and competitive superiority in the context of channel management is examined. |
SCIMA