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Tekijä: | Chrzan, K. Golovashkina, N. |
Otsikko: | An empirical test of six stated importance measures |
Lehti: | International Journal of Market Research
2006 : VOL. 48:6, p. 717-740 |
Asiasana: | marketing research marketing advertising Internet consumer behaviour consumer satisfaction service |
Kieli: | eng |
Tiivistelmä: | In this paper, it is reported on a web-based commercial customer satisfaction study incl. 1284 respondents. The study measured stated attribute importance using six different methods. Statistical analyses were used to evaluate these 6 methods in terms of a. the time taken to administer, b. their ability in providing discriminating measures and c. their predictive validity. Clear winners and losers are revealed through analyses. |
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