haku: @journal_id 7 / yhteensä: 1856
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| Tekijä: | Johnson, J.P. Myatt, D.P. |
| Otsikko: | Multiproduct quality competition: fighting brands and product line pruning |
| Lehti: | American Economic Review
2003 : JUN, VOL. 93:3, p. 748-774 |
| Asiasana: | Brands Monopoly Product differentiation Product quality |
| Kieli: | eng |
| Tiivistelmä: | Companies that sell multiple quality-differentiated products frequently alter their product lines when a competitor enters the market. A model of multiproduct monopoly and duopoly using a general "upgrades" approach that yields a powerful analytical framework is presented. An explanation for the common strategies of using "fighting brands" and of product line "pruning" is provided. |
SCIMA