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| Tekijä: | Whitelock, A. Whitelock, J. Heerde, J. van |
| Otsikko: | The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections |
| Lehti: | European Journal of Marketing
2010 : VOL. 44:3/4, p. 401-420 |
| Asiasana: | marketing promotion communication elections voting Germany United Kingdom European Union |
| Kieli: | eng |
| Tiivistelmä: | This paper aims at evaluating the European Union (EU) election data for the U.K. and Germany. Examined is the influence of promotional activity (party campaigning, here as: p-cmg.) and the different voting systems of these two countries, first past the post (FPTP) in the U.K. and proportional representation (PR) in Germany, on voter turnout (here as: v-t-o). Using the form of a binomial logistic regression analysis of individual-level survey data from the European Election Studies (EES) archive, there is suggested a general link btw. electoral systems, p-cmg. and v-t-o. Individuals are more likely to turn out under PR systems, while "party campaigning", incl. door-to-door campaigning and leafleting, also has a substantial positive effect on self-reported v-t-o. |
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