haku: @indexterm ADVERTISING / yhteensä: 1883
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| Tekijä: | Brown, T. |
| Otsikko: | Behavioural targeting: the next online frontier |
| Lehti: | Admap
2005 : VOL. 40:3, p. 26-28 |
| Asiasana: | Advertising Individual behaviour Marketing Planning |
| Vapaa asiasana: | Behavioural targeting |
| Kieli: | eng |
| Tiivistelmä: | The article outlines how behavioural targeting works and describes the benefits it can offer to publishers and advertisers. The concentration is in online advertising. |
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