haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 343 / 1883
| Tekijä: | Erdogan, B.Z. |
| Otsikko: | Reasons for using celebrity endorsers |
| Lehti: | Admap
2005 : VOL. 40:3, p. 38-40 |
| Asiasana: | Advertising Marketing research |
| Vapaa asiasana: | Celebrity endorsement |
| Kieli: | eng |
| Tiivistelmä: | The article explains the results of a survey of practitioners that reveals the true value of celebrity endorsement. It also gives insight to what advertisement agencies think about celebrity endorsements. |
SCIMA