haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 380 / 1883
Tekijä: | Greenyer, A. |
Otsikko: | How to use existing channels to target customers |
Lehti: | Admap
2004 : VOL. 39:11, p. 40-42 |
Asiasana: | Advertising Communication Customer relationship management (CRM) Marketing channels |
Kieli: | eng |
Tiivistelmä: | The paper argues that marketing communications should be directed more to existing customers, using existing contact channels. |
SCIMA