haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 341 / 1883
Tekijä: | White, R. |
Otsikko: | How to make the most of radio |
Lehti: | Admap
2005 : VOL. 40:1, p. 14-15 |
Asiasana: | Advertising Effectiveness Radio industry |
Kieli: | eng |
Tiivistelmä: | The article takes a look at the possibilities of using radio advertising medium. It gives some guidelines for using radio and describes desirable creative elements that should be considered in radio ads. |
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