haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 336 / 1883
| Tekijä: | Green, L. |
| Otsikko: | 25 years of 'Advertising Works' |
| Lehti: | Admap
2005 : VOL. 40:2, p. 37-39 |
| Asiasana: | Advertising Competition Effectiveness History |
| Kieli: | eng |
| Tiivistelmä: | The article shows how IPA Effectiveness Awards programme has evolved over 25 years as the market conditions and needs have changed. It discusses how the industry has evolved and how IPA has followed the changes. |
SCIMA