haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 330 / 1883
| Tekijä: | Kliger, J. |
| Otsikko: | The power of magazines |
| Lehti: | Admap
2005 : VOL. 40:4, p. 42-46 |
| Asiasana: | Advertising Media selection Newspaper industry |
| Kieli: | eng |
| Tiivistelmä: | The paper explains how magazines must evolve if they are to profit from the changing media landscape. |
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