haku: @indexterm ADVERTISING / yhteensä: 1883
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| Tekijä: | Briggs, R. |
| Otsikko: | How the internet is reshaping advertising |
| Lehti: | Admap
2005 : VOL. 40:4, p. 59-61 |
| Asiasana: | Advertising Communication Integration Internet |
| Kieli: | eng |
| Tiivistelmä: | The article shows how the internet has helped to promote accountability and the rebirth of integrated communications. It explaines why marketing for interactivity changes products and how IMC has gone through a rebirth. |
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