haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 366 / 1883
| Tekijä: | Beckett, G. |
| Otsikko: | Pricing for growth |
| Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 26-28 |
| Asiasana: | advertising advertising agencies pricing |
| Kieli: | eng |
| Tiivistelmä: | The article discusses the problems of advertising agency remuneration, with lessons for both agencies and advertisers. Value should count. |
SCIMA