haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 366 / 1883
Tekijä: | Beckett, G. |
Otsikko: | Pricing for growth |
Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 26-28 |
Asiasana: | advertising advertising agencies pricing |
Kieli: | eng |
Tiivistelmä: | The article discusses the problems of advertising agency remuneration, with lessons for both agencies and advertisers. Value should count. |
SCIMA