haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 365 / 1883
| Tekijä: | Heath, R. |
| Otsikko: | "Ah yes, I remember it well!" |
| Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 36-38 |
| Asiasana: | advertising emotions |
| Kieli: | eng |
| Tiivistelmä: | Do people remember the ads they see? Does it make a difference, whether they do or do not? The article provides more solid evidence of the disconnect between recall and campaign effectiveness. |
SCIMA