haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 363 / 1883
Tekijä: | Kastenholz, J. Young, C. Kerr, G. |
Otsikko: | Does day-after recall testing produce vanilla advertising? |
Lehti: | Admap
2004 : JUN, VOL. 39:6 (451), p. 34-36 |
Asiasana: | advertising television industry |
Kieli: | eng |
Tiivistelmä: | What can be assumed by pre-tests of advertisements? This article provides comparisons that show how methods and metrics differ. |
SCIMA