haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 360 / 1883
Tekijä: | Weaver, K. |
Otsikko: | Sausages and modelling advertising |
Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49 |
Asiasana: | advertising econometrics marketing models |
Kieli: | eng |
Tiivistelmä: | What makes advertising modelling projects successful? This paper provides some guidelines to help buyers and sellers plan and evaluate projects using econometrics. |
SCIMA