haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 306 / 1883
Tekijä: | Hunter, M. |
Otsikko: | From intrusion to invitation |
Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 47-49 |
Asiasana: | advertising media selection psychology |
Kieli: | eng |
Tiivistelmä: | The paper shows how applying motivational psychology to media can help find people when they will welcome the message in. |
SCIMA