haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 278 / 1883
Tekijä: | Foote, N. |
Otsikko: | When ads build value |
Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 35-37 |
Asiasana: | advertising benchmarking |
Vapaa asiasana: | value building |
Kieli: | eng |
Tiivistelmä: | How do you know your channel strategy and plans will work? This paper argues that media value depends on performance, not just efficiency, and shows how benchmarks can guide planning. |
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